Associate Prof. Mirela BARDI

• Critical thinking skills – a bridge between academia and the world of work
• Employees perceptions about the challenges of using a foreign language for workplace communication

 Professor Ruxandra CONSTANTINESCU-ȘTEFĂNEL

• Obstacles in Business Communication
• The Use of NLP in Business
• The Use of TA in Business
• Face in Business Negotiation
• Negotiating with …. (a country chosen by the student)
• Preparing a Business Negotiation
• Business negotiation (case study)
• The Romanian Negotiator
• Portrait of a Negotiator (from a country chosen by the student)
• Non Verbal Communication in Business
• The Influence of Context in Business Negotiation

 Lecturer Mihaela DUMITRESCU

• Culture as a Non-Negotiable Asset: Managing Cultural Identities and Differences in Business
• Multinationals: Communication Challenges and Opportunities Posed by an Intercultural Work Environment
• Business Communication Norms, Rituals, and Taboos across Cultures: A Comparative Study
• Cultural Differences between East and West in the Business Arena: A Case Analysis Approach
• Cultural Values and their Impact on the Business Environment in Confucian Cultures (E. g. China, Japan, Korea, Taiwan)
• The Concepts of “Face” and “Harmony” in Far-Eastern Cultures, and Their Relevance to Business Behaviour
• Culture-Specific Ways of Doing Business: Deals vs. Relationships. A Comparative Study
• Deal-Focused vs. Relationship-Focused: Overcoming “the Great Divide” in Today’s

Business World (A Case Analysis)

• The Indissoluble Relationship between the National Psyche and the Business Mindset: The Romanian Example
• Dealing with Gender Stereotypes in the Business World across Cultures
• Ways to Overcome or Minimize Culture Shock in Situations of Intercultural Business Communication
• Basic Requirements for Global Business Success: Cultural Awareness, Sensitivity and Competence
• Bridging the Gap between High-Context and Low-Context Cultures in Specific Areas of Business Communication
• Managing Cultural Differences for Effective Verbal and Non-Verbal Business Communication
• Breaking Barriers to Cross-Cultural Communication in Business
• Dealing with Culture-Clash: Western vs. Oriental-Style Negotiation
• Business Negotiation Rhetoric and Ritual across Cultures: A Comparative Approach
• Conditions for Successful Cross-Cultural Negotiations
• Effective Intercultural Negotiation Strategies and Tactics Based on Cultural Competence
• Culture-Specific Negotiating Tactics and Styles: A Comparative Study
• Models of Corporate Culture and their Applicability to Romanian Business Organizations
• National Culture versus Corporate Culture: Which Gets the Upper Hand?
• Avoiding the Pitfalls of Ethnocentrism in Global Advertising
• Cultivating a Global Mindset: A Prerequisite for High Performance Management in the Present-Day Business World
• Cultural Faux Pas in International Marketing The Benefits of Localization in Today’s Globalized Business World (A Case Analysis)
• Reconciling Cultural Differences in Global Business: A Case Study Analysis Based on the Trompenaars – Hampden-Turner Model of Culture
• Romanian Business Culture (patterns of thinking, communication and behaviour): A Case Analysis
• Culture Change: Generational Differences, and Their Impact on Present-Day Romanian (Chinese, Arab, etc.) Corporate Culture
• An Analysis of X Business Culture (e.g. Arab Business Culture) Using Current Theoretical Frameworks/ Empirical Models

 Associate Professor Maria ENACHE

• Intra- and inter-organisational communication.
• Commercial documents.
• Banking and transport documents.
• Guarantees and bonds.

 Professor Ștefan-Dominic GEORGESCU

• The Ethics of Managerial Decisions in Multinational Companies
• Ethical Foundations of Management Policies
• Corporate Social Responsibility and Etical Management
• Ethical Conditions of International Business Relations
• The Ethical Bias of Human Resources Policies
• Ethical Sides of Persuasion and Manipulation in International Business Relations
• Ethical Approaches on Image-Building Strategies
• The Management of Ethics and Company Performance
• Moral and Economic Motivation of Employees
• Ethics and Communication Strategies in International Business
• Ethics and Rhetoric in Market Strategies
• Ethical Approaches on Management – Employees – Customers Relation

 Professor Irina IAMANDI MUNTEANU

• Cultural diversity and management styles in international business
• Influence of culture on human resource management in international business
• Management vs. Leadership in multinational companies
• Comparative approach of human resource management in international business
• Recruitment and selection of employees in international business
• Recruitment and selection of international managers in multinational companies
• Training and developing the employees in international business
• Training of international managers in multinational companies
• Assessing performances and carrier planning for employees in international business
• Motivation of employees in international business
• Motivation of international managers in multinational companies
• Influence of culture on motivation of employees in international business
• Compensation methods and benefits for international managers
• Assessing and rewarding the employees in international business
• Assessing the influence of cultural variables on the workplace behaviour
• Assessing the human resources performances in international business
• Role of managers in intra- and inter-organizational communication in international business
• Impact of socio-demographic changes on human resources management in international business
• Impact of new information technologies on human resources management in international business
• Ethical behaviour of managers in international business

Associate Professor Roxana MARINESCU

• Gender studies theories and their impact on international business and the global economy
• Considerations on gender equality in the international business context – theories and case studies
• Business communication in international business from a gender perspective: image and representation
• European gender policies and their integration in Romanian companies
• Communication strategies and alternative solutions from a gender balanced perspective in Human Resources: selection, promotion and staff retention
• Communication strategies and alternative solutions from a gender balanced perspective in marketing, advertising and PR
• Considerations on the system of gender quotas and its introduction in economic and political life
• The influence of mass media upon women’s body image
• Language and bias – a gender perspective
• Gender stereotypes and their influence in international business
• Education for international business and economics from a gender perspective

 Professor Mariana NICOLAE

• International communication and ethical dilemmas – case study
• Communication for social change and social marketing
• Moral leadership – whose values? How do we communicate them?
• Management styles and the organization’s communication climate
• Leaders, managers – followers, subordinates
• Romanian business leadership models
• Leadership and motivation – cultural dimensions
• Profile of Romanian business leaders
• Training the leaders – the market, the business, the results
• The language of leaders in business
• Effective organisational communication – case study
• Political correctness – policies of correctness – how adapted is the discourse of Romanian companies to an international audience ?

• Challenges of international communication – is there a Romanian model of communication?
• International meetings – effective strategies of communication in the real and virtual communities
• Translation and interpreting – the challenges of a global world
• Translation and interpreting – the challenges of membership in the European Union
• Multilingualism – the challenges of a European Union policy
• Internet patterns of communication – living in the world wide web
• International communication – the language of international organizations
• Meetings and presentations for Romanian and international audiences
• Doing business in the global market – communication strategies and tactics
• Leading the leaders – following the servants
• How important is language for leading people? Issues and approaches.
• Leaders and organizations – development and growth
• Creative people, creative organizations
• The management of innovation in organizations

Associate Professor Lucia GROSU-RĂDULESCU

• Conflict and war news – An analysis of mass-media in Azerbaijan
• Communication break-downs. The case of Syria
• E-Communication in Saudi Arabia: The impact of internet on business
• Challenges of international communication – case study of diplomatic communication incidents
• Social corporate responsibility – the role of communication and transparency

 Lecturer Elena NICOLAE

• The impact of culture on advertising
• Global standardization vs. culture-sensitive adaptation in advertising
• New media and the promotional strategies
• Blogs and Facebook as effective marketing tools
• The Internet as an effective advertising medium
• New media and the 21st century trends in advertising
• Brand-stretching as a marketing tool (a comparative study)
• Customer relationship management (CRM): strategies to increase customer loyalty
• Country-branding: Romania as a tourist destination
• Promoting green tourism in Romania
• New product development and launching (a case study)
• The promotion of eco-labeled products and the Romanian consumer behavior (a comparative study)
• Public relations and lobbying as a sign of a healthy democracy
• Emotional intelligence and advertising
• Marketing ethics and corporate social responsibility (CSR)
• Marketing and social media

 Professor Luminiţa NICOLESCU

• The impact of market globalization on marketing strategies
• The relation between cultural diversity and the international marketing policy of a firm.
• Ethics and the international marketing practices.
  1. Competitive strategies in international marketing.
  2. Competitive strategies in Europe.
• Marketing audit with a firm. Case studies.
• Analysis of a firm’s competitors on an external market.
• The process of external markets selection. Case study.
• Penetration strategies on external markets. Case study.
• Marketing strategies of multinational firms and their presence on the Romanian market.
  1. Marketing plan regarding the launching of a product on the external market. Case studies.
  2. Marketing plan regarding export promotion.
• Brand policy in international marketing. Case study.
• Pricing policy in international marketing. Case study.
• International distribution of products and services.
• The impact of new communication technologies on the marketing policy of a firm.
• International advertising: standardization versus adaptation.
  1. Designing and implementing the promotional campaign for a product on the external market. Case studies.
  2. Designing and implementing the advertising campaign for a product on the external market.

 Professor Rodica Claudia POPESCU

• The English-French „war” in the field of business communication.
• Cultural-communicational differences in a global world.
• Global trends of business environment in the post-cold war world.
• Informational war, transnational actors and international organisations.
• Nationalism, international relations and international organisations.
• Religion as a geopolitical factor in world affairs.
• Gender issues and business organisations.
• Geopolitics and business in the European Union.
• The Geopolitics of global finance.
• The North-South divide and business cooperation.
• The post-1990 geopolitical world and stategies of business organisations.
• Business organisations in time of peace and war.
• The post-Cold War trading system.
• The Digital Divide.
• Cyberterrorism, cyberwar and business comp
• Ethical behaviour of managers in international business